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Why Messaging Matters

Leading the Next Generation with Tim Elmore
Why Messaging Matters

William Parker, Executive Director of Oklahoma’s Association of Secondary and Middle Level Principals, joins Dr. Tim Elmore and Andrew McPeak as they discuss (0:30 – 5:01) both good and bad examples of messages throughout history. Then, William Parker (5:02 – 13:31) talks about why he believes in the importance of messaging and six practical tips for educators to improve their messaging (13:32 – 22:01). Finally, they dive into how messaging impacts a school culture (22:02 – 26:51) and the one thing that’s more important than messaging (22:02 – 29:50).

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