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Why Messaging Matters

William Parker, Executive Director of Oklahoma’s Association of Secondary and Middle Level Principals, joins Dr. Tim Elmore and Andrew McPeak as they discuss (0:30 – 5:01) both good and bad examples of messages throughout history. Then, William Parker (5:02 – 13:31) talks about why he believes in the importance of messaging and six practical tips for educators to improve their messaging (13:32 – 22:01). Finally, they dive into how messaging impacts a school culture (22:02 – 26:51) and the one thing that’s more important than messaging (22:02 – 29:50).

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