Search the site

Growing Leaders Blog

on Leading the Next Generation


How to Prepare Gen Z for the ‘New Normal’ After the Pandemic

When I was a young kid, seat belts were introduced to automobiles. I remember in 1968 when the federal government made them mandatory. At first, they were only lap belts with no strap across the chest. People claimed they hindered movement and wrinkled their clothes. It was a strange time as I watched several adults refuse to wear them at first, and some said they would never get used to them.

But then, we all did get used to them.

It was a matter of people adapting to a new normal. They had to be convinced of the research behind the safety seat belts added, and then they had to form a new habit of putting them on each time they got into a car.

I wonder how many “new normals” we’ll need to adapt to once this pandemic is over.

How Generation Z Will Need to Adapt

COVID-19 has affected America’s view of health and safety, jobs and employment, and socialization and screens. We’ve all been forced to adapt to a disruption that’s been thrust upon us. Because of it, I believe those belonging to Generation Z will approach their adult lives differently than Millennials did 15 years ago:

  1. Instead of assuming they should simply find their passion or pursue their dreams, Gen Z kids will note what the job market needs and build skills to meet those needs. Their search may begin by looking outside more than inside.
  2. Instead of texting their bosses, a procedure Millennials introduced to the workplace, Gen Z has a keen interest in face to face interaction, deepened by our recent isolation. While they may not be good at it, they want it now.
  3. Instead of assuming they must join a large company and climb the ladder, Gen Z kids may find new ways to launch their own enterprises. Disruptions from a pandemic, creating ripe grounds for invention and discovery among the displaced.

As young adults, Generation Z members long for autonomy, opportunity, and certainty, all of which are hard to find these days. We’ve all learned, however, to sift through our desires and luxuries to find our true needs. Molly Ahern, a freshman at the University of Rhode Island said in USA Today, “Because this pandemic is so widespread, it will impact everyone. In our communities, I picture people holding the door for each other as they head to their favorite restaurants after months of self-isolation. I picture this to be the way things are for a long time. I took socializing and affection for granted before this outbreak began, and I’m sure I’m not the only one. I think once we all finally have the chance to be together again, we won’t pass it up so easily.”

The Landmarks of Each Generation

Each generation is marked collectively by shared epic experiences:

  • The Builder Generation was marked by the Great Depression and World War II.
  • The Baby Boomers were marked by riots over race and the Vietnam War.
  • Generation X was marked by Watergate and fuel shortages at gas stations.
  • Millennials were marked by the Columbine High School massacre and 9-11.
  • Now, Generation Z is marked by protests, panic attacks, and a pandemic.

Because today’s hardships occur in tandem with economic downturns, Generation Z members often feel they’ll never catch up. Purchasing a home, starting a family, or thoughts of retirement all feel very distant. Maybe impossible.

Preparing Students for a New Normal

One of our most important jobs as leaders is to prepare today’s emerging adults for the harsh realities ahead while maintaining a positive narrative. If we fail to lead them well, millions will enter their careers with crippling anxiety. A growing number of school superintendents tell me large percentages of students are caught between the desire to return to their friends on campus and the apprehension of becoming infected with the coronavirus. Both lead to angst.

I believe the solution may be applying the Stockdale Paradox.

Do you recall the story of this U.S. military officer who spent seven years in a P.O.W. camp during the Vietnam War? Admiral Jim Stockdale was tortured, starved, verbally abused, and yet he not only survived the tragedy but emerged stronger afterward.

While many veterans endured PTSD: Post Traumatic Stress Disorder, Admiral Stockdale (and others) experienced PTG: Post Traumatic Growth.

His secret? In an interview, he clarified the difference between hope and optimism. The optimists were the ones who died in captivity, clinging to a superficial wish that they’d be free by next Christmas, or next Easter, or next Thanksgiving. Sadly, there was no basis for this belief. The captivity lasted longer than they did.

Hope, on the other hand, enabled Stockdale to confront the harsh realities in front of him on any given day but to never lose the belief that he would one day prevail in the end.

This is what we must first learn ourselves, then teach Generation Z.

If you’re interested in learning more about COVID-19’s impact on Generation Z, check out our brand new book – The Pandemic Population. It is launching today on the Growing Leaders online store and available for only $9.99 by clicking here.


  1. Carla Kenyon on August 25, 2020 at 7:40 am

    So grateful for your respect for each generation and the call for us older ones to not just say, “Kids these days!” Thank you for providing tools to both increase our own understanding and provide guidance for this generation.

  2. Baron on August 25, 2020 at 11:49 am

    Great post. To me as a Gen Xer it was marked by the Rodney King L.A. race riots (and major cities throughout the U.S.), and the People vs. OJ. It all depends when you entered and where you lived as to what impacted you the most. Thank you for the Stockdale Paradox – optimism vs faith (hope, belief) can be subtle and closely interchangeable but its a huge difference. This is powerful and liberating.

  3. Jasonmiller on September 26, 2020 at 2:08 pm

    Many people are trying to cope with the changes thatcovid-19 had made.The students and Gen Z members should follow the rules what a good leader said about what to do or what not to do! A good leader should have qualities and characteristics for changing the current situation. During this pandemic I have found many useful resources for instance you could visit this site for knowing hints,hacks and tips on longer essay writing ideas. Here students may get essay samples and guidelines for making a logical and longer essay on any specific topic! And so on, we could help Generation Z for the future with the more advance tasks,panic,depression,pandemic and natural disaster and manage all these types of hazards.

  4. Laura on October 22, 2020 at 9:08 am

    The pandemic has made a difference in the lives of many people. And I am glad that in our time of gadgets and Internet resources there are services that help students. I turned to experts for my personal statement for help I saved my time and devoted it to studying other subjects. And there was no need to leave the house again.

  5. Daniel E. Nash on November 20, 2020 at 4:59 am

    Renovation is the important art of any institute. Because the perfect and finished look of the building leaves a positive impact on the buildings on the others and students can visit site to manage their tasks. I appreciate this blog for sharing about this renovation with the people so that to motivate them about this.

  6. himanshu menon on November 26, 2020 at 9:06 am

    This was really informative for me. I also wanted to start a business and needed help with business documents and was recommended to take the help of website. It helped me out a lot and now I will ask them to make me a business plan.

  7. Huyen Thanh on December 21, 2020 at 10:26 am

    Thank you for your article. In my humble opinion, one should not compare covid-19 restrictions and seat belt habit. The first one influence around 99% of your particular lifestyle. Seat belt is about 5% of your lifetime maximum. I am not sure that people who struggled with simple habit of using the seat belt will act the same with all those anti-covid19 rules. Anyway, thank you for your interesting research, and feel free to take part in this scholarship:

  8. jeffthorsen on March 8, 2021 at 10:38 am
  9. lewjohn on June 25, 2021 at 3:10 pm

    So appreciative for your regard for every age and the call for us more established ones to not simply say, “Children nowadays!” Thank you for giving instruments to both increment our own agreement and give direction to this age.

  10. Kirintor on September 29, 2021 at 3:24 pm

    Try custom dissertation services to economy your time in the future!

  11. Kiera Pearson on October 12, 2021 at 8:45 am

    Experience, however, informs the belief that it is not a trivial matter to finish a course and be taught effectively if you are not very familiar with this tradition. I even tried tweeting a thread of basic tips for teachers and students to get into this adventure. bee venom for sale in usa

  12. cobra kai jackets on April 2, 2022 at 2:17 am

    I tracked down this blog. Much appreciation to you for proposing to us, I, everything considered, discover a few new information from your post.

Leave a Comment

How to Prepare Gen Z for the 'New Normal' After the Pandemic