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on Leading the Next Generation


Generations at Work—A New Kind of Diversity Challenge

I just met Melanie and discovered she was job hunting. She graduated from college ten months ago and still has not found a career “match.” When I asked if she’d ever had a full-time job, she relayed this story. I got her permission to tell it.

Melanie got her first job the summer following graduation and was excited to show her supervisor her skill set. Unfortunately, she got in her own way. She brought her cell phone to orientation and kept checking incoming texts during the training. This bugged her manager. In addition, when she was late getting a project done and was criticized, she got defensive in an email. (She broke rule #1 by sending emotionally charged messages electronically). During the course of any given day, she was checking Facebook to catch up with friends. When team members began growing distant, her supervisor met with her and asked if she had any idea why. She did not. After three months of conversations with her supervisor, she was finally let go.


Something dawned on me as Melanie told me her story. One of the biggest reasons recent college grads are struggling at their new full-time job is something we may not have considered: for the first time in their life, the majority of their time is now spent with adults, not peers.

The Peer Ghetto

Consider this. The average adolescent spends 55 hours a week interacting with peers (much of it digital), and only 16 hours interacting with adults. A full 30% of a young teen’s life is spent with no adult supervision. Emory professor Mark Bauerlein predicted the dire consequences of the intellectual condition of young adults who’ve embraced the trappings of our digital age and disregarded the civic heritage of previous generations. He documents the decline of reading and the unprecedented contact teens have with each other through social media. While we all see the potential that technology makes possible, Bauerlein notes that research shows teens are much more likely to go to sites such as YouTube and Facebook to see what their friends are up to than to spend time browsing the Library of Congress. What especially worries Bauerlein is this focus on peer-to-peer interaction reduces the opportunity for vertical modeling—developing relations with older people who can provide life experience and perspective. Teen mentors are not Socrates or Moses—they’re Tyler and Jessica on Instagram.

Consequently, when they do enter the workforce, it’s often a clash or a false start. They represent a new generation, and likely the third or fourth generation mixing it up in the company. What’s this doing to the team members on the job?

First, almost 90% of people say that conflict between generations results in wasted time and lost productivity within their organizations, according to a new survey of 1,350 employees and managers. (American Society for Training and Development’s Workforce Development Community).

Some experts reported unusual friction between Generation X and Millennials in the so-called war of generations. However, the ASTD survey found the greatest frictions to be between boomers and Millennials. The study suggests that conflict usually involves one side dismissing the value of the other side’s past experience, disagreements over the need to innovate, or a lack of respect.

More than 45% of respondents said Boomers and Millennials were having the most trouble working together in their organization. About 21% said Boomers and Generation X were having the most conflict. Just 13% reported that the most conflict was between Gen. X and Millennials.

Now, here’s the kicker. Despite the prevalence of such conflict, only about 20% of those surveyed said their organization has created a program or strategy for developing intergenerational relationships.

Why You Need a Plan

There is a reason this issue deserves your attention as a leader. The rapid growth of technology has created a greater distinction between how generations connect, what they value, and how they prefer to work. Parenting style changes over the years have resulted in a different kind of graduate—one that older staff members feel is “entitled.” In fact, due to cultural changes, young team members increasingly expect to move up the career ladder quickly and have what employers call “unrealistic expectations” of how things roll at work. As we work with organizations and universities, here are the primary observations I’ve made:

  1. With each new generation, time becomes more valuable.
  2. With each new generation, expectations of convenience and service rise.
  3. With each new generation, the demand for work to have meaning intensifies.
  4. With each new generation, the hunger for options grows.
  5. With each new generation, the sense of entitlement increases.
  6. With each new generation, the need for speed and space goes up.
  7. With each new generation, the desire for customization expands.

How We Can Help

May I encourage you? We have a solution. Growing Leaders offers two events called “Building a Bridge Not a Wall” and “iPods, Radio and the Pony Express.” Each helps staff address the challenges of generational diversity. Subsequently, we’ve created a “process” by which learning communities can continue the conversation and actually capitalize on their differences.

If you’d like to explore these solutions, contact Ted Weyn at [email protected] .


  1. Karel Sovak on March 11, 2014 at 7:06 am

    Tim, This is spot on. As Hofstede noted in his cultural consequences, the longer it takes to assimilate into an organization, the more dire the consequences. As we see, about 1/5th of organizations have a done something to address this situation. One other note, that I believe impacts the differences, are shared values. As you have noted, many in this young generation have a social mission need attached to their work – which goes against a lot of the corporate world actions. Great opportunity to assist organizations to better handle this oncoming truth.

  2. Michelle D. on March 17, 2014 at 5:00 pm

    As a 20 something, it’s enlightening and a bit embarrassing that this article is so spot on. Our generation seems to want everyone else to adapt to our style of “doing life” as opposed to trying to assimilate into the current style of a work place. I think that we have a lot to offer in terms of progressive thinking and innovation, but many of us are unwilling to learn the systems that are already in place. How can we think that we will enrich a place when we don’t fully understand that place yet? There is inherent value in age, and there is much to be learned from those who have lived more life than us. Get on board, 20 somethings; we don’t know it all!

    • stltchr on March 17, 2014 at 5:35 pm

      I wonderful woman I know responds this way: What do they want? They want it all. When do they want it? Now.

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Generations at Work—A New Kind of Diversity Challenge