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Generation iY

Generation iY: Our Last Chance to Save Their Future

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Generation iY is the one book every parent, educator, coach, and youth worker should read. This landmark book paints a compelling — and sobering — picture of what could happen to our society if we don’t change the way we relate to today’s teens and young adults.

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It is no longer accurate to refer to Generation Y as one collective demographic. The Millennials born after 1990 are a whole new batch of students. We call them Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. They’ve been identified as the Digital Generation, Mosaics, Techies, Millennials and Screenagers. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. They are the kids born between 1990 and 2002 and are part of the largest generation in our history. The older you are, the more you’ll feel like an immigrant among natives with this new generation. They’ve shifted from our Gutenberg era into their own Google era. Their bias is for action and interaction. We have the privilege of shaping their future.

Research-based and solution-based, Dr. Tim Elmore’s book moves beyond sounding an alarm to outlining practical strategies to:

  • Guide unprepared adolescents and at-risk kids to productive adulthood
  • Correct crippling parenting styles
  • Repair damage from (unintentional) lies we’ve told kids
  • Guide them toward real success instead of superficial “self-esteem”
  • Adopt education strategies that engage (instead of bore) an “I” generation
  • Pull youth out of their “digital” world into the real world
  • Employ their strengths and work with their weaknesses on the job
  • Defuse a worldwide demographic time bomb
  • Equip Generation iY to lead us into the future

Who it’s for:

Parents, coaches, educators, youth workers, employers, and those leading today’s students and young adults

This book covers topics like:

  • Amending the lies we have told Generation iY
  • Predictions for Generation iY in the workplace
  • What we can expect from Generation iY worldwide
  • Helping Generation iY find their future
  • EPIC ideas for educating iY kids
  • Unleashing their leadership potential

[Click on the image below to view a sample chapter]

"A timely and perceptive study… more importantly, a must-read guide for parents, mentors and teachers… a valuable and wise resource."

- Dr. Mark Bauerlein Writer, The Wall Street Journal * Faculty, Emory University * Author, The Dumbest Generation

“Tim Elmore has put his finger on the pulse of this generation.  He has not only drawn an accurate picture, but he has helped us understand why this generation thinks like it does.  This is a book for every parent, teacher, employer, youth minister, and church leader in the nation.  We must understand the part we have played in shaping the Generation iY.  I am thankful for the holistic look that Tim has given us in this book.”

–Robert Oglesby, Center for Youth and Family Ministry Abilene Christian University

“As a business owner (Chick-fil-A Owner/Operator) with 54 team members (32 of them Generation iY) and father of 3 girls, I find Tim’s book very timely and extremely relevant. As a former military officer, substitute teacher, college pastor, Chaplain candidate, Chaplain candidate recruiter, and life coach, I speak from experience when I say this is a must read for all parents, military officers, non-commissioned officers, Chaplains, military recruiters, teachers, life coaches, pastors, and employers (especially Chick-fil-A Operators!) that interact with this generation on any level.  Additionally, if you are a hiring manager or business owner, I believe this book will help you select great talent. I literally interview hundreds of Gen iY applicants a year and as a result of reading this book, I totally revised my interview questions for iY applicants to help determine their level of “emotional intelligence” and hire only the best applicants.  If you are like me and you find yourself swimming in an “iY” pool, and you want to help save their future, then this book will help you better understand how to be intentional and challenging in their lives.”

–Zach Thomas, Chik-Fil-A Operator

“Being apart of Generation Y and now working with students who are apart of Generation iY, I find Tim’s book to be very insightful and useful. So often in higher education there is confrontation concerning how my generation functions, learns, receives, and reacts. We no longer fit the mold of the previous generations and it is really frustrating those who are professors, administrators, coaches, and staff at universities everywhere. Rather than sitting in frustration, I wish that everyone who works with kids, teens, and young adults would pick up this book. This book offers not just the facts (which can seem daunting and depressing), but this book also offers hope and direction on how to effectively lead my generation. Generation iY seeks for more than knowledge and lectures- they need mentors and coaches who will walk along side of them and experience life, learning, and maturity. Tim’s book, Generation iY, offers simple tools to help do that, and the facts as to why it is necessary for our future.”

– Kayleigh Hoffer, Trevecca Coordinator of Student Leader Programming, Nazarene University

“I have read many articles and books about this generation of students, but Tim’s new book is by far the most revealing and interesting book on the subject of Millennials.  Not only does the author bring to light the unique challenges that this generation is facing, but he also gives us practical solutions to help remedy these ailments.  THIS is the strength of Generation iY – Our Last Chance to Save Their Future.  This is a must read for those of us who work with Millennials!”

– Clark Carter, Campus Minister, Charleston Southern University